Jazeera Paints
Paints & building materials — Saudi Arabia and four countries
Jazeera Paints unifies 1,000+ points of sale across five countries on one platform with Revest
Jazeera Paints began with a single branch in Riyadh and, over decades, grew into one of the largest paint networks in the region. As it expanded across 13 Saudi cities and four more countries, growth outpaced what the legacy system could support. With Revest, managing more than a thousand points of sale became as straightforward as running a single branch.
3%+
increase in sales by capturing missed opportunities
+1,000
Unified points of sale across Saudi Arabia, Egypt, the UAE, Iraq, and Syria
30%+
improvement in day-to-day operations across every department
What changed with Revest
| Challenges before Revest | With Revest |
|---|---|
| Agents operating outside the systemAgents worked fully outside the system. There was no oversight of their sales, no structured communication, and no unified data connecting their performance to the rest of the network. | Full visibilityReal-time visibility for every branch and agent from one platform, with full tracking of sales and stock at every point. |
| B2B invoices waiting on financeIssuing tax invoices for businesses depended on the finance team—meaning delays on every sale, pressure on staff, and a frustrating experience for the customer. | Tax complianceAutomatic ZATCA compliance for phases 1 and 2, with instant B2B invoices issued straight from the POS and delivered to the customer immediately via WhatsApp or email. |
| Orders lost across channelsStock was spread across branches, agents, and the online store without sync. The result: unfulfilled orders and customers losing trust. | Unified platformUnified real-time inventory across every channel—every sale updates everywhere at once, with stock transfers between branches and agents through the POS. |
| Inconsistent customer experienceCustomers saw a different experience at every branch, agent, or on the website—different payment methods, no view of past orders, and no tracking of points or targeted offers. | Unified customer experienceOne customer experience everywhere: the same payment options and loyalty programme, with every order, invoice, point balance, and offer visible online or in any branch. |
| Reconciliation that consumed timeMatching sales, stocktakes, and settlements with SAP and payment devices was a manual, draining process that took days and invited repeated errors. | Instant reconciliationReal-time two-way integration with SAP S/4HANA—every transaction is recorded and posted automatically, with instant reconciliation and no manual work. |
Challenges before Revest
With Revest
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From one branch in Riyadh to more than a thousand points of sale
What started as a single store became, over decades, a vast network of more than 600 direct branches and 400 agents across 13 Saudi cities, extending into Egypt, the UAE, Iraq, and Syria. That growth would not have been possible without a clear ambition to scale—but it also exposed a deeper issue: the legacy internal system was never built for this size.
Every branch operated on its own. Data arrived late; figures sometimes conflicted. Checking stock for a given colour across branches could take hours—and rolling out an offer across all branches could take days. So every day, sales opportunities were lost because staff did not know a nearby branch had what the customer needed, or that a new promotion was running.
Twelve years at Jazeera—and the first system that truly earns trust
Hussam knows Jazeera Paints from the inside. Twelve years with the company mean he has seen every stage of growth—and learned what works and what does not. The old system did one job adequately: issuing tax invoices. Beyond that, there was a void—no inventory tracking, no accounting reports, no clear view of sales.
When expansion needs more than a point-of-sale system alone
Major expansion, many branches, and agents everywhere increased pressure on technical infrastructure that was not built for this scale. Traditional POS was not enough—the consolidated financial report alone took a full week. Monthly stocktakes took four days, with gaps and errors that kept recurring.
When Jazeera met Revest, the goal was not simply to replace software—it was to find a partner who understands that retail in Saudi Arabia is different, and that an imported system would mean endless adaptation. Revest is built for this market from the ground up.
“Our sales grew because we stopped losing opportunities we could not even see—fragmented stock, offers that did not land at the right time, and a different experience from branch to branch. Revest closed those gaps.”
Full visibility—and decisions that were not possible before
Once Jazeera moved to Revest, the team saw the difference immediately. A central dashboard unifies every branch and agent in real time; transferring stock between branches became an instant decision instead of messages and waiting. Stocktakes that took four days now finish in one day—with reliable numbers.
At the point of sale, both cashier and customer experience changed. B2B invoices that used to mean coordinating with accounting and waiting are now completed in under a minute and reach the customer directly on WhatsApp. New hires who needed a week to learn the legacy system can now work with ease.
Accounting used to be a monthly nightmare: a whole team spent a week pulling numbers from branches that worked in different ways. But with Revest, the consolidated financial report for every branch and country is ready the same day—by connecting all points of sale with SAP S/4HANA. Five business days a month returned to the team to invest where it matters.
From point of sale to strategic partnership: the Ashanak story
What began as an operational rollout across branches grew into a deeper partnership for Jazeera as an organisation. Jazeera Paints’ Director of E‑commerce recently launched the loyalty programme “Ashanak” in its new form—with Revest as the technical development partner.
The idea he described as “simple and clear”: how to turn the purchase experience into an ongoing relationship with the customer—built on value and loyalty, not just a transaction that ends. The result is an integrated ecosystem linking physical showrooms with digital channels, so customers benefit from every purchase in a straightforward way.
“With Revest’s technical capabilities, we turned the purchase experience into an ongoing relationship with the customer—built on value and loyalty, not just a transaction that ends.”
Jazeera looks further ahead
With operations stabilised and visibility unified across branches, Jazeera is now turning to Revest Mind to analyse sales patterns and forecast demand by product and region. The next goal is for AI to support purchasing and supply decisions—not only reporting.
“Revest has become a genuine catalyst for growth. Customers experience something distinctive—and that earns us their trust.”
Revest and Jazeera Paints: digital transformation and unified retail sales & operations through POS
In this video we share the success story of the strategic partnership between Revest and Jazeera Paints—and how our technology solutions helped drive a full digital transformation journey for one of the region’s largest retail leaders.
