Jazeera Paints
Paints & integrated building solutions — Saudi Arabia and 12 countries
Jazeera Paints unifies 1,000+ points of sale across 13 countries on one platform with Revest
Jazeera Paints began with a single branch in Riyadh and, over decades, grew into one of the largest paint networks in the region. That growth was not only geographic: Jazeera Paints was among the first Saudi retailers to embrace digital transformation as early as 2005, and launched one of the first e-commerce stores for paints in the Middle East. As it expanded across every region of Saudi Arabia and more than 12 countries worldwide, Jazeera Paints reached a point where the technology stack had to rise to the same level as the company’s ambition. With Revest, managing more than a thousand points of sale became as straightforward as running a single branch.
+1,000
Unified points of sale across Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Jordan, Iraq, Syria, Libya, Yemen, and Sudan
+30%
improvement in day-to-day operations across every department and showroom
+92%
A high rate of capturing missed opportunities across every sales channel
What changed with Revest
| Before integration with Revest | After integration with Revest |
|---|---|
| Inconsistent customer experience across sales channelsWith many touchpoints, delivering one consistent experience across every branch, agent, and digital channel required an integrated technical foundation that siloed systems could not provide. | Unified customer experienceThe same payment options and loyalty programme everywhere, with every order, invoice, point balance, and offer visible online or in any branch. |
| Managing a wide-scale agent networkAs the agent network grew, each location operated under its own local conditions—so every decision required ongoing coordination between company departments and agents, and significant effort to pull data together before the full picture became clear. | Full visibilityReal-time visibility for every branch and agent from one platform, with full tracking of sales and stock at every point. |
| B2B invoicing across multiple handoffsCorporate tax invoices took a long time to issue—workable at a certain scale, but calling for evolution as B2B sales grew. | Tax complianceAutomatic ZATCA compliance for phases 1 and 2, with instant B2B invoices issued straight from the POS and delivered to the customer immediately via WhatsApp or email. |
| Distributed stock without real-time visibilityManaging agent inventory without a live link meant no instant visibility and reliance on manual stocktakes to reconcile with agents—slowing response at peak times. | Unified platformUnified real-time inventory across every channel—every sale updates everywhere at once, with stock transfers between branches and agents through the POS. |
| Month-end finance work that drained the teamAt each month’s close, the accounting team spent intensive time pulling data from many sources across branches and countries—effort that reflected the company’s commitment to accuracy, but pulled people away from higher-value work. | Instant reconciliationReal-time two-way integration with SAP S/4HANA and banks—every transaction is recorded and posted automatically, with instant reconciliation and no manual work. |
Before integration with Revest
After integration with Revest
Ready to grow your business and upgrade your operations with Revest?
From one showroom in Riyadh to more than a thousand points of sale
What started as a single store became, over decades, a vast network of more than 600 direct branches and 400 agents across every region of Saudi Arabia, and grew until Jazeera Paints became a leading company in paints and building solutions across the Middle East and North Africa. That growth would not have been possible without a clear ambition to scale—but it also raised a natural strategic question: how should the technology stack rise to match the ambition of a company at this scale?
That rapid expansion created natural operational complexity: at this scale, the network needs one common language and real-time sharing of inventory and sales data across every part of the organisation. Checking stock for a given colour across branches required advance coordination, and rolling out a unified promotion everywhere took time for communication and execution.
Revest—a system worthy of trust
Hussam, a branch manager, knows Jazeera Paints from the inside. Twelve years with the company mean he has seen every stage of growth. The new phase of growth demanded more: tracking agent inventory, a unified user experience, and a real-time view of sales across every sales channel.
When expansion needs more than a point-of-sale system alone
Major expansion, many branches, and agents everywhere increased pressure on technical infrastructure that was not built for this scale. At this stage, Jazeera Paints was looking for a technology partner that could match the level of its network—not merely a traditional point-of-sale system. The consolidated financial report required several days of manual consolidation, and monthly stocktakes needed a full team over multiple days. What was needed was a platform that turned that effort into immediate decisions.
In 2024 and 2025 alone, Jazeera Paints opened more than 40 new branches—and scaling the technology stack stayed smooth and straightforward with every new opening.
Jazeera Paints was looking for a technology partner, not just a system replacement. The search was for a partner who understands that retail in Saudi Arabia is different, and that an imported system would mean endless adaptation. Revest is built for this market from the ground up.
“Revest unified our inventory, ensured offers landed at the right time, and made the customer experience consistent in every branch. The impact was direct: our sales went up.”
Full visibility—and decisions that were not possible before
With Jazeera Paints’ move to Revest, the picture began to come into clearer focus for the team. A central management dashboard brings every branch and agent into one real-time view, and transferring stock between branches became a decision made on the spot—not a process that depends on back-and-forth messages. Stocktakes the team used to set aside four days for now finish in one day, with numbers you can rely on immediately.
At the point of sale, both cashier and customer experience changed. B2B invoices that used to mean coordinating with accounting and waiting are now completed in under a minute and reach the customer directly on WhatsApp. New hires who needed a week to learn the legacy system can now work with ease.
At each month’s close, the accounting team invested intensive time gathering data from multiple sources across branches—effort that reflected the company’s commitment to financial accuracy, but it consumed the team’s time and pulled people away from higher-value work. But with Revest, the consolidated financial report for every branch and country is ready the same day—by connecting all points of sale with SAP S/4HANA. Five business days a month returned to the team to invest where it matters.
From point of sale to strategic partnership: the Ashanak story
What began as an operational rollout across branches grew into a deeper partnership. Jazeera Paints’ Director of E‑commerce recently launched the loyalty programme “Ashanak” in its new form—with Revest as the technical development partner.
The idea he described as “simple and clear”: how to turn the purchase experience into an ongoing relationship with the customer—built on value and loyalty, not just a transaction that ends. The result is an integrated ecosystem linking physical showrooms with digital channels, so customers benefit from every purchase in a straightforward way.
“With Revest’s technical capabilities, we turned the purchase experience into an ongoing relationship with the customer—built on value and loyalty, not just a transaction that ends.”
Jazeera looks further ahead
With operations stabilised and visibility unified across branches, Jazeera Paints is now turning to Revest Mind to analyse sales patterns and forecast demand by product and region. The next goal is for AI to support purchasing and supply decisions—not only reporting.
“Revest has become a genuine catalyst for growth. Customers experience something distinctive—and that earns us their trust.”
Revest and Jazeera Paints: digital transformation and unified retail sales & operations through POS
In this video we share the success story of the strategic partnership between Revest and Jazeera Paints—and how our technology solutions helped drive a full digital transformation journey for one of the region’s largest retail leaders.
